21 Pranks, Fake Products, And Other Corporate Attempts At April Fools’ Day Relevance

21 Pranks, Fake Products, And Other Corporate Attempts At April Fools’ Day Relevance

Ever since April 1, 1922 when our print forerunner, The Consumerist Bugle-Gazette, ran an April Fools’ Day cover story that unwittingly — but accurately — announced the death of exiled Austrian Emperor Charles I, we’ve not tempted fate and avoided such tomfoolery. But others aren’t burdened by these ghosts of Aprils gone awry. [More]

(Allison)/
(The Joy Of The Mundane)

Hasbro, Mattel Reportedly Talking About Making One Big Toy Company To End All Others

Imagine a world where G.I. Joe marries Barbie (or Ken) and then they both drive off in their Hot Wheels car to their My Little Pony ranch — and all these products come from the same company. It’s a possibility, with Mattel and Hasbro reportedly chatting about merging the contents of their respective toy chests.
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Barbie Dolls Finally Getting More Realistic Curves

Barbie Dolls Finally Getting More Realistic Curves

For decades, Mattel’s famous line of Barbie dolls has been heavily criticized for perpetuating an unrealistic and unobtainable image of the female figure. And for some reason, the dolls’ feet were perma-slanted so that Barbie had to wear heels all the time. But today Mattel has announced that Barbie will come in a variety of sizes and skin tones. [More]

Barbie’s Feet Finally Get A Break As New Range Of Dolls Can Wear Flats

Barbie’s Feet Finally Get A Break As New Range Of Dolls Can Wear Flats

Barbie has spent her entire life standing on her tiptoes and boy, she must be tired. Too long has she toiled for hours in dream mansions and in ice cream shoppes without the benefit of having her feet flat on the ground, encased comfortably in flat shoes. Her time has come: Mattel’s newest line of dolls have adjustable ankles, and a line of flat footwear to go with that new flexibility.

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Mattel Discontinuing SeaWorld Trainer Barbie And All SeaWorld-Branded Merchandise

Mattel Discontinuing SeaWorld Trainer Barbie And All SeaWorld-Branded Merchandise

Barbie won’t be training whales at SeaWorld anymore, as reportedly Mattel confirmed that it’s ceasing production of all SeaWorld-branded merchandise, which includes its SeaWorld Trainer Barbies.

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This Talking Barbie Doll Can Listen To You… And Share What You Say With Third Parties

This Talking Barbie Doll Can Listen To You… And Share What You Say With Third Parties

Since some imaginative cave child made the first doll out of a dead marmot, kids have been talking to their make-believe pals. And for more than a century, some of these dolls have been talking back. But the newest generation of Mattel Barbie dolls may take things to the next level by not only listening to what you have to say, but by sharing your conversations with complete strangers. [More]

Mattel Unveils Hello Barbie, A Doll That Can Hold A Conversation

Mattel Unveils Hello Barbie, A Doll That Can Hold A Conversation

Barbie may not be able to code without the help of a few of her closest male friends, but soon she’ll be one of the most technologically advanced toys. Mattel announced this week that it has developed a connected version of the iconic doll that can hold conversations during playtime. [More]

Mattel and Google teamed up to create a virtual reality toy for kids.

Mattel, Google Revamp View-Master To Create Kid-Friendly Virtual Reality Device

The days of grainy, hard to decipher photos that came with Mattel’s View-Master are apparently behind us. The company, along with Google, revealed an overhaul that transforms the classic kids’ toy into a virtual reality gadget. [More]

Mattel Apologizes, Says Incompetent Engineer Barbie ‘Doesn’t Reflect The Brand’s Vision’

Mattel Apologizes, Says Incompetent Engineer Barbie ‘Doesn’t Reflect The Brand’s Vision’

Earlier today, we wondered why the communications people over at Mattel hadn’t answered any questions about a book starring Barbie as a computer engineer. Barbie’s “engineering” job consisted of designing puppies while having male colleagues code the game and reboot her computer. This isn’t just sexist, but an inaccurate representation of what computer engineers do. Good news: Steven and Brian managed to get the virus off PR Barbie’s computer, and the book’s author has spoken up as well. UPDATE: Amazon also appears to have pulled the e-book version of this title. [More]

Barbie is stymied by this email thing.

We Guess Public Relations Barbie Can’t Use Email Any Better Than Computer Engineer Barbie

Yesterday we found out that Computer Engineer Barbie has no idea what computer engineering is, and can’t write code for a game she’s designing without men to do it for her, much less email or reboot her computer successfully. We reached out to Mattel’s media relations team to comment on the book all about Barbie’s brush with a computer virus and subsequent saving by her guy friends, but it would seem the PR team also has trouble using email. Better ask Steven and Brian for help. UPDATE: PR Barbie convinced the guys to boot up her computer, and responded to critics of this book. [More]

Computer Engineer Barbie Needs Men To Write Code, Can’t Reboot Computer

Computer Engineer Barbie Needs Men To Write Code, Can’t Reboot Computer

UPDATE: The real update is there has yet to be an update. We — and others — haven’t heard back from Mattel yet, despite increasing negative reviews of the book. SECOND UPDATE: Mattel has responded to the book’s critics.

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WTF or something else?

Is This Talking Barbie Saying “What The F**k?!”?

As one who has not played with Barbies in any serious kind of way for at least 20 years, I’m sure there are plenty of modern dolls doing all kinds of things I never dreamed of as a kid. And while yes, I would’ve liked a doll that trills out “what the f**k?!?” when my brothers would try to pull her head off, one mom of a young girl says she’s not too pleased that her daughter’s talking Barbie appears to have a potty mouth on her. [More]

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Could construction be underway for a new Barbie dream house? Mattel certainly has the building Bloks on hand after announcing plans to takeover a Canadian toy maker. [More]

All these are worth less than a popular messaging app.

27 Major Companies That Are Worth Less Than WhatsApp

Just how big of a deal is the $19 billion WhatsApp is getting from Facebook in the acquisition announced yesterday? It’s a pretty freaking big deal — especially when you consider that there are a whole lot of major companies –including many that produce physical goods you can reach out and touch — that have been around longer than WhatsApp and are worth a lot less. [More]

This will go over well...

Sports Illustrated To Feature Actual Barbie Doll On Swimsuit Issue

Sports Illustrated will have a difficult time living down accusations that the models featured in its annual Swimsuit Issue are too plastic, after it was announced today that the magazine will include photos of an honest-to-goodness Barbie doll. [More]

What Is It About Elmo That Makes Him The Reigning King Of Holiday Toys?

What Is It About Elmo That Makes Him The Reigning King Of Holiday Toys?

Whether you want to hug him or not or buy him for any of the children in your life, Elmo has been the reigning king of holiday toys for nigh on 20 years. But what is it about the fuzzy red Sesame Street monster that keeps him so popular? And why does he like being tickled so much? [More]

Everyone Knows You Need All Of The Pieces To Make A Voltron… Except Mattel

Everyone Knows You Need All Of The Pieces To Make A Voltron… Except Mattel

Sure, Salem had a happy childhood in Dubai. But it lacked one crucial thing: a toy Voltron. He eventually moved to the United States for a decade, enjoying all that New York City has to offer: career opportunities, a variety of cultural experiences, and the ability to order special-edition Voltron subscriptions from Mattel that aren’t sold overseas. You know, important things. He subscribed to a five-toy collector’s series comprised of five lions that join to form a Voltron. He moved, and the blue lion (Voltron’s right leg) shipped to his old address in error. Mattel is happy to refund his money, but won’t send a replacement blue lion. It’s not about the money. The blue lion is sold out.

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