Just as surely as Sept. 11 comes around once a year, we can also be sure that someone is going to exploit the anniversary of the attacks that happened that day with an ill-advised marketing gimmick. An early entrant to the marketing hall of shame this year is a Florida Walmart and its 9/11 “We Will Never Forget” American flag tribute — complete with the World Trade Center towers — made entirely out of Coca-Cola products. [More]
marketing gimmicks
Chris Walters On BBC Tomorrow
By 9.16.09
Consumerist’s Chris Walters is slated to be a live guest on the BBC’s “World News Today” tomorrow morning at 7:30 am Eastern, shown on the BBC America and BBC World News cable channels. He’ll be talking about those talking ads in the Sept 18 issue of Entertainment Weekly which combine singing greeting card technology with tiny LCD screens. Set your DVRs, and bust out the tea and crumpets.
Sports Illustrated Makes You Wait For Your Free Madden
By 8.25.09
Chad spotted a slight catch in that awe-inspiring Sports Illustrated/Madden promotion, in which you buy a 28-issue subscription for $50 and get a free copy of Madden NFL 10.
Gird Yourself, Video Advertising Is Coming To Print Magazines
By 8.20.09
Here’s one horrible thought about the steady advance in display technology: there could be a future where a noisy, hyperkinetic commercial plays as you turn the page of your magazine, and your Tivo remote will not be able to save you.
Sports Illustrated Offers Alluring Bribe To Potential Subscribers
By 8.4.09
Sports Illustrated has thought of a clever way to boost its subscriber rate among the younger demographic — give away the consistently bestselling Madden NFL video game with a subscription. For a $50 28-issue subscription you get Madden NFL 10 on any current system. And you also get a bonus NFL Films DVD.
