In the company’s early history about a hundred years ago, a now-familiar brand was called Kresge. That doesn’t roll off the tongue very easily, so in the ’60s they changed their name to Kmart. You know, that store where other kids in school made fun of you for buying your clothes there. It’s still around, of course, but people just aren’t as enthusiastic about it as they apparently were in this 1976 commercial. [More]
