If department stores can’t break their addiction to discounting, designer brands want to help. Brands like Michael Kors and Kate Spade are selling fewer of their products in department stores. Other brands are keeping their items in stores, but insisting that they not be discounted. [More]
macy’s school of coupons
Hotels.com Leap Day Coupons Less Useless Than They Appear
By 3.3.16
Last week, we tried to figure out a promotion from Hotels.com that had an extremely lengthy list of hotels specifically excluded from a coupon. We’re glad to note that not only was that promo not as bad as we thought, but a new coupon from the hotel aggregator clarifies things a bit for the easily confused. Like us. [More]
Hotels.com Leap Year Promotion Specifically Excludes Pretty Much Every Hotel Everywhere
By 2.29.16
Marketers are having a lot of fun with the idea of Leap Day, which is nice: it’s a fun non-holiday that everyone who uses the Gregorian calendar can appreciate, but that a marketer didn’t have to invent. One promotion at Hotels.com seems like a nice idea –– in a virtual drawing, customers can choose a coupon worth up to 29% off their total hotel bill –– but the key question is, which hotel? [More]
Kmart Coupon Excludes Almost Everything Kmart Sells
By 1.4.16
Coupon exclusions are a delicate balance. When you exclude too few things, customers take advantage of the loopholes, like when Best Buy e-mailed a $50 off $100 purchase gift card and forgot to exclude gift cards. If you exclude too many things, customers will probably not bother to use the coupon at all, since they can’t tell what they can use it for. [More]
