Reflecting on Steve Jobs’ abrupt departure from the CEO position at Apple yesterday, our elder siblings at Consumer Reports reminisced about iconic products of the Jobs era. They reached back into the archives and found the January 1985 review of the original Macintosh: “Is this the computer you already know how to use?” asked the headline. Maybe. While the operating system then seemed like “a dazzling display of technical wizardry,” they deemed the Atari 800XL a better choice for writing long(ish) documents. [More]
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A Tale Of Two Apple Stores
By 6.25.08
Even at Apple where consistency practiced and preached, not all Apple Stores are created equal, just ask reader Adam. The Bluetooth capability on his Macbook Pro was malfunctioning and because he relies on his Macbook for work, he couldn’t simply drop it off for a week to be repaired. Fortunately, Adam had a 1-week vacation ahead, so he left the Macbook at the Millenia Apple Store in Orlando, FL. who promised him that the repairs would be made before the end of his break. Adam returned to pick up the Macbook and discovered that not only had it not been fixed, nobody had even attempted to diagnose the problem. Adam could not afford to miss any work, so on a whim, he brought it to a different Apple Store which produced a dramatically different result. Adam’s letter, inside…
"Dear Steve Jobs" Letter Hits Target And Gets Results
By 5.6.08
Matt has a 1-year-old Macbook that was having some serious issues which included a dead power supply, overheating and some strange burn marks on the computer itself which, incidentally, was out of warranty. Matt’s roommate David decided to draft a nicely written letter and fire it off to Steve Jobs at sjobs@apple.com. To David’s delight, Steve Jobs took the letter on his iPhone and forwarded it to one of his assistants. Acute customer satisfaction ensued. David’s letter inside…
7 Confessions Of An Apple Macintosh Specialist
By 4.28.08
It was a dark and stormy night, and the Consumerist team was hunkered down at HQ poring over leads. Suddenly, we heard a ruckus coming from the alley. Footsteps, followed by the sound of breaking glass and a cat crying out as if to say, “OMGWTF?”
