It’s a time-honored tradition in retail to show shoppers just how much a deal they are getting by showing the “list” price next to the price the customer will actually pay. It’s a practice that online sellers, who can often offer deeper discounts than bricks-and-mortar stores, frequently use, but it looks like Amazon is quietly shifting toward showing shoppers only one price.
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Is Amazon Removing List Prices From Product Pages?
By 7.6.16
