less is more
As AT&T prepares to head into the regulatory review of its pending purchase of T-Mobile USA, the telecom giant’s CEO has stated, however noncommittally, that existing T-Mobile customers should not see their rates go up. And according to a comparison done by our number-crunching cousins at Consumer Reports, many of those T-Mobile customers will be saving between $15 to $50 per month for similar service.
Sometime soon Wrigley’s will start promoting its new Slim Pack packaging in select markets, and nationwide by 2009. It’s slimmer! It’s easier to carry! And it’s got 15 sticks instead of 17—for the same price! A Wrigley’s vice president told Brandweek that consumers wouldn’t care that they’re getting less product: “To them the value goes up because they’re getting a better tasting product in a better package.” Ha ha consumers sure are stupid, aren’t they, VP of Wrigley’s?