JCPenney has tried so many turnarounds during this decade, it’s difficult to remember which direction the classic American department store brand is even supposed to be facing. As of now, it’s not headed in the direction of profitability, or paying down its debts. [More]
jcpenney comeback
JCPenney Sales Increase Slightly, Still Losing Money
When higher-end department stores like Macy’s and even Nordstrom are struggling, it’s understandable that JCPenney might have another tough quarter trying to bring in new customers, get the ones it has to come in and spend more often, and find things to sell that customers can’t just go buy online instead. [More]
JCPenney Closing 7 Stores By Mid-April
History appears to be repeating itself at JCPenney this week. Just days after the retailer announced its same-store sales were up through the holiday season, the company tempered that good news by unveiling plans to close several stores… again. [More]
Predictions About Bad Weather Hurting Retailers Didn’t Come True At JCPenney
For most of the season that we would normally call “winter,” retail prognosticators have predicted poor sales at department stores and clothing stores, since people don’t go shopping for winter coats when it’s still warm enough to go outside in a T-shirt. Now the unusually warm weather is over, though: how did retailers fare? In the case of JCPenney, not as badly as anticipated. [More]