In a series of recent ads exploring the creation and evolution of Dodge and its famous Challenger and Charger models, the car maker harkens all the way back to its origins as the Dodge Brothers Company to evoke a sense of spirit and competitiveness. While these commercials are successful in eliciting the desired emotional response, the company isn’t quite telling the truth about John and Horace Dodge and their role in creating these popular muscle cars. [More]
Is There Truth In Advertising?
The Dodge Brothers Weren’t Ford Employees; Died Long Before The Challenger & Charger Were Made
By 3.27.15
FTC’s Auto Industry Crackdown Includes Deceptive Advertising, Fraudulent Add-Ons & Improper Loan Modifications
By 3.26.15
A two-country crackdown on auto dealers’ deceptive, fraudulent practices culminated in six enforcement actions brought by the Federal Trade Commission resulting in more than $2.6 million in judgements and consumer refunds. [More]
