icing

A little more than two years ago at a friend’s wedding, my now husband entered the ballroom handing out bottles of Smirnoff Ice to the tune of Vanilla Ice’s “Ice, Ice Baby.” While “icing” was fairly popular back then, the looks on unsuspecting guests’ faces as they took a knee to chug the super-sugary drink was one of disdain and contempt. That reaction may be duplicated by millions of consumers faced with a fridge full of only Smirnoff Ice today, but some consumers, mostly in far-flung locales, just can’t say no to the citrus-flavored malt beverage. [More]