I give up

Study: Consumers Give Up Data In Exchange For Discounts Because They Figure It’s All Out There Anyway

Study: Consumers Give Up Data In Exchange For Discounts Because They Figure It’s All Out There Anyway

By 6.8.15

You’re shopping at a store you’ve never been to before. They offer to sign you up for a loyalty card. You know it’s going to create endless postal and electronic spam for you if you accept, but they’ll give you 40% off of this order if you do. So you take the card. The store thinks they just bought your info with a discount. Are they right? [More]

(Michael Holden)

Now February and April Also Have Black Fridays

By 7.12.13

Traditionally, “Black Friday” refers to the day after Thanksgiving and the semi-official kickoff of the winter holiday shopping season in the United States. In modern times, however, traditions are meaningless and retailers have decided to just throw Black Friday sales whenever they want. Like July 12. Or even February. [More]