When you’re setting up a 4th of July barbecue in a couple of weeks, you might want to make sure none of the kids or sensitive souls nearby scan the QR code on the Heinz ketchup. That’s because, thanks to an expired promotion, the site it leads to isn’t fun ketchup marketing… it’s hardcore porn.
Take a peek in many consumers’ refrigerators and you’ll likely find a bottle of ketchup from Heinz and a bottle of yellow mustard from French’s. That typical scenario could soon be turned on its head now that the two companies are encroaching on each other’s turf with Heinz finally jumping into the mustard market with both feet and French’s entering the tomato fray with its own take on ketchup. [More]
A Michigan food industry entrepreneur lost his fight against H.J. Heinz Co. this week, when a federal jury ruled yesterday that the company didn’t rip off his idea with its Dip & Squeeze single-serve ketchup packets.
We’re sure you’ve had that feeling when you see a new invention trotted out by a big company, that moment of, “Hey, I totally had that idea first!” A Michigan entrepreneur took that feeling and turned it into a lawsuit against H.J. Heinz Co., saying the company ripped off his invention when creating its “Dip & Squeeze” ketchup packets.
Usually when two parties walk down that aisle and say “I do” in front of everyone, there are a few whispers from those assembled wondering when the twosome will settle down and start making children. In the case of Heinz and Kraft, everyone already knows what their union will produce — a giant food company baby.
One of America’s most iconic condiment makers is embracing the “it” condiment of recent years: Sriracha. That’s right, H.J. Heinz Company is spicing things up with a new Sriracha-flavored ketchup. [More]
The last thing you want when you buy a car is a lemon. But the folks at Ford and Heinz think you may someday want a tomato; or at least a car made with tomato-based parts. [More]
When I was a child, many of the items in my kitchen cupboard were in plain white containers with red and black block lettering, so I learned early not to be a brand snob — with a couple of exceptions. I am one of those people that turn into a sour-faced 4-year-old whenever I find my only ketchup and mayonnaise options are generic store-brand versions. But my cohorts at Consumer Reports claim that there are comparable, less expensive generics available for these and other pantry staples. [More]
Only Bad Things Can Happen When You Abandon Thousands Of Bottles Of Counterfeit Ketchup In A Warehouse
Taking huge, commercial-size bladders of Heinz Ketchup and repackaging it into smaller plastic bottles may not seem like that insidious of a scam, until you think about what else might be getting added to the sweet red goo — and what happens when you leave a few thousand bogus bottles of the stuff in a warehouse unattended. [More]
Coca-Cola might be super proprietary about its secret soda formula, but when it comes to sharing technology that could help the earth, it’s willing to to spread the wealth with other big American businesses. Coca-Cola, Ford, Heinz, Nike and Procter & Gamble announced today they’ve teamed up to work on how to develop plant-based plastic material.
Heinz didn’t get the message that it’s unfashionable to cater to the 1% crowd. They’re coming out with a 58th variety of ketchup. A kind for fancypants. It’s more “upscale” because it uses balsamic vinegar instead of white wine vinegar.
If you’ve ever cursed the gods for making ketchup packets both awkward and filled with too little ketchup, Heinz has heard your cry. They’ve started to roll out to a broader audience the “dip and squeeze” ketchup packets that have three times more ketchup and serves as both a dipping tray and a squeeze packet. I tried one this weekend.
Jenna sat down to eat her Smart Ones frozen entree, a vegetable-loaded lasagna, when she found that she’d just been served a big, steaming bowl of confusion. Eating frozen dinners is supposed to simplify meal planning when you’re trying to lose weight, but the package manages to contradict itself regarding the meal’s nutritional content. A simple enough graphic design error, sure, but it indicates a worrisome lack of attention to detail.
The NY Post says that Heinz has found a way to decrease the amount of salt in their beloved ketchup — without changing the taste. Or so they say.
Do Americans feel strongly enough about high fructose corn syrup to seek out food without it? Will anyone go out of their way and pay extra to find soda or ketchup without the controversial corn-based sweetener? AdAge reports that some companies are removing it from their products, but have discovered that marketing the change without alienating consumers who weren’t aware of or simply don’t care about the presence of HFCS poses unique problems.
Kids Design Cute Heinz Ketchup Packets, Learning Important Early Lessons In Mass-Market Commodification
A grocery growth ray is set to hit a popular condiment and several kinds of baked corn with names ending “tos.” To push the brands as being good values, Heinz will be selling slightly larger ketchup bottles, and Frito-Lay is adding 20% to Tostitos, Fritos, Cheetos and Doritos – without raising the price. Unlike the grocery shrink ray, you can bet this change will be loudly trumpeted on the package.