A 2016 ad for Nestlé’s Kit Kat bars includes a video game that looks an awful lot like Breakout, the classic Atari video game co-created by Apple’s Steve Wozniak. Problem is, Atari says Nestlé didn’t get permission to make this Kit Kat-themed Breakout clone. [More]
gimme a break
Insurers Not So Sure Smart Gadgets Make Your Home Any Safer
By 12.22.16
The insurance industry seems to have a love-hate relationship with smart gadgets: auto insurers want drivers to use tracking technology so they can offer more personalized rates (something many drivers don’t want), but home insurance companies aren’t likely to give homeowners with internet-connected safety systems a break on their bills. [More]
Nestle Loses High Court Bid To Trademark KitKat Shape In The UK
By 1.20.16
If you happen to hop across the pond and are looking for a chocolate treat, you might see the familiar shape of a KitKat bar — but it might not actually be a KitKat, after the high court in the United Kingdom put the kibosh on Nestle’s attempt to trademark the four-finger shape of the KitKat bar. [More]
Not At All Creepy KitKat Billboards Will Give You A Massage
By 10.29.15
KitKat slogans all over the world acknowledge that the chocolate-wafer concoction is for giving people breaks. As Nestle introduces the candy in the country of Colombia, their ad concept is about taking a literal “break” at public transit stops in Bogotá. A massage break. By leaning up against a billboard. [More]
