While Netflix and Amazon Prime have been seen as the two main competitors in the subscription streaming market, it’s been difficult to do an apples-to-apples comparison of the two because Amazon has long charged a yearly fee for Prime, and even then the Amazon subscription also includes other benefits like discounted shipping. But now Amazon appears to be taking dead-aim at Netflix with a monthly, streaming-only version of its video service that is less-expensive than the competition. The e-tailer is also looking to expand its Prime membership my making it available on a month-to-month basis. [More]
While Amazon now offers both a subscription streaming video selection and pay-per-view movies, Netflix CEO Reed Hastings says that is a road his company has no plans on going down right now.