Back in December, fans of snack chip-flavored taco shells got an enticing hint in a presentation to shareholders in Taco Bell parent company Yum! Brands. As part of a slide showing planned innovations, a taco in a small Fritos bag was shown under the words “Revolutionizing the taco.” A Fritos-shell taco? What madness was this? The crunchy corn shells have become reality, and Taco Bell is beginning to test them. [More]
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Taco Bell Might Be Trying That Whole “Chips As A Taco Shell” Thing Again, This Time With Fritos
By 12.12.14
As the saying goes, when at first you succeed at feeding people taco fillings inside a shell made from a popular brand of chips, try it again and see if you can get more people to buy your food. At least, that must be a motto at Taco Bell, which could be following the success of the Doritos Locos line of taco fare with a new Fritos shell. [More]
Crunchy Chicken Enchilada Melt Filled With Fritos Spotted At… Subway?
By 7.8.13
The way to innovate now in fast food? If you’ve run out of all other ideas, just combine something like say, a taco, with snack chips. Case in point: Subway — not Taco Bell — is jumping on the chip bandwagon with a new crunchy chicken enchilada melt sandwich topped with Fritos. [More]
