Back in December, fans of snack chip-flavored taco shells got an enticing hint in a presentation to shareholders in Taco Bell parent company Yum! Brands. As part of a slide showing planned innovations, a taco in a small Fritos bag was shown under the words “Revolutionizing the taco.” A Fritos-shell taco? What madness was this? The crunchy corn shells have become reality, and Taco Bell is beginning to test them. [More]
