When what your customers want are corduroys, sweaters, and the occasional work-appropriate dress, maybe trying to expand and attract more fashion-conscious customers was never going to work. Less than two years ago, Lands’ End, the retailer of preppy clothing and canvas tote bags that is not L.L. Bean, hired Federica Marchionni, the president of Dolce & Gabbana USA, to be its CEO with the goal of creating a “global lifestyle brand.” [More]
Federica Marchionni
New Lands’ End CEO Sees Company As A ‘Global Lifestyle Brand’
By 2.2.15
When you think of “Lands’ End,” you probably don’t think “high fashion.” Yet the brand has hired Federica Marchionni, the president of Dolce & Gabbana USA, to be the company’s new CEO. Will Marchionni be able to turn Lands’ End into a global luxury brand and help it find a more profitable identity after breaking off its 13-year relationship with Sears? [More]
