When what your customers want are corduroys, sweaters, and the occasional work-appropriate dress, maybe trying to expand and attract more fashion-conscious customers was never going to work. Less than two years ago, Lands’ End, the retailer of preppy clothing and canvas tote bags that is not L.L. Bean, hired Federica Marchionni, the president of Dolce & Gabbana USA, to be its CEO with the goal of creating a “global lifestyle brand.” [More]
