This might be some kind of record. Only a few days after The Gap unleashed its spare new logo to a rousing chorus of boos, the clothing retailer has backtracked and ditched the updated branding entirely. [More]
fail into the the gap
Save Thousands; Create Your Own Crappy Gap Logo In Seconds
By 10.8.10
As soon as The Gap’s underwhelmingly crappy new logo hit the internet, many puzzled haters commented that they could make the same logo with even the most bare-bones design software. Well, now they don’t even have to go to that minimal effort with Crap Logo Yourself. [More]
Gap Already Admitting That New Logo Sorta Sucks
By 10.7.10
Earlier today, we wrote about the harsh criticism already being heaped upon the new — but not exactly improved — Gap logo. And apparently the negative feedback already has the retail chain on the lookout for something newer and improveder. [More]
