What’s the most unethical thing you’ve ever done in business? There’s a new blog, Ethics Crisis, asking just that and the responses are starting to get interesting. And If the business people aren’t honest with each other, they just might not be honest with their customers, doncha think? Here’s the best one so far:
ethics
More on AP Blog Plagiarism: “We only credit blogs we know.”
Some follow-up to the story we reported on the other day about the AP not crediting bloggers. Luscious Larissa Alexandrovich, the blogger who was plagiarized by AP for a story she did on revised guidelines for US security clearance, wrote us to point our attention to the new tact AP is taking to excuse the plagiarism: now they claim that while they do credit bloggers, they don’t credit bloggers they don’t know.
The Consumerist Interview: Scott Meldrum of Hype Council
In a post on gaming webcomic Penny Arcade, an anonymous email was posted regarding the actions of Hype Council, accusing the company of hiring employees to create online personas to drive word-of-mouth marketing online.
WOMMA’s Word of Mouth Code of Ethics
WOMMA, the ‘Word of Mouth Marketing Association,’ has published their first draft of an ‘Ethics Code’ and they’re asking for “interested parties” to pass on comment. Touched with unique quality that allows marketers to mix terms describing ethics with terms describing profit, they’ve boiled down the ‘WOMMA Code’ to the ‘Honest ROI,’ comprised of the following: