enhanced pet lifestyle customer experience

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Petsmart Opens New Spa-Themed Prototype Store

If you were to ask my dog what she wants out of her experience at the groomer, “no bath” and “no haircut” would probably be at the top of her list. She would be less interested in a more spa-like entrance with a concierge desk and free coffee beverages for humans. In a prototype store on New York’s Long Island, the big-box pet store is experimenting with a new store that focuses on pet services in a more fancy manner. [More]