As of late, the oil industry finds itself suffering an image malfunction. Petrol makers have hired Blue Worldwide, the advertising wing of PR giant Edelman. Another one of Edelman’s clients is Wal-Mart. But is that enough? McCain attacked major oil companies last week over reckless profiteering: “Outside of satanic cults, these people have the worst P.R. of anybody in the world.”
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Steve Rubel Blog Marketing Q&A At Washington Post
By 3.10.06
Speaking of the Walmart/Edelman scandal, there’s a Q&A session with Steve Rubel, senior vice president at Edelman, up at the Washington Post. On one hand, as is the rule-of-greasy-thumb for PR double-speak, most of it seems eminently reasonable and level-headed. In fact, a good amount of it we agree with. But there’s a couple of pearls of wisdom that have tumbled from Rubel’s snout that betray the usual slimy patronization of consumers by executives that gets The Consumerist shouting “Spoon!”
PR Agency Steps Up About Wal-Mart Blogging
By 3.8.06
We emailed Steve Rubel, a PR blog maven who recently was hired by Edelman, the same PR agency handling the Wal-Mart blog apparatchik. We asked him what he thought of the Wal-Mart blog affair. He passed our email along to Marshall at Blue World Wide, the advertising division of Edelman, who wrote us a nice note…after the jump.
Source Email From Wal-Mart’s Blogtrusion
By 3.7.06
Here’s an email Mark Thomas, an economics blogger, received from Wal-Mart via an employee of Edelman.
Walmart Loves Blogging
By 3.7.06
Walmart is drawing bloggers into the fold to help burnish its tarnished image.
