As of late, the oil industry finds itself suffering an image malfunction. Petrol makers have hired Blue Worldwide, the advertising wing of PR giant Edelman. Another one of Edelman’s clients is Wal-Mart. But is that enough? McCain attacked major oil companies last week over reckless profiteering: “Outside of satanic cults, these people have the worst P.R. of anybody in the world.”
edelman
Steve Rubel Blog Marketing Q&A At Washington Post
Speaking of the Walmart/Edelman scandal, there’s a Q&A session with Steve Rubel, senior vice president at Edelman, up at the Washington Post. On one hand, as is the rule-of-greasy-thumb for PR double-speak, most of it seems eminently reasonable and level-headed. In fact, a good amount of it we agree with. But there’s a couple of pearls of wisdom that have tumbled from Rubel’s snout that betray the usual slimy patronization of consumers by executives that gets The Consumerist shouting “Spoon!”
![PR Agency Steps Up About Wal-Mart Blogging](../../../../consumermediallc.files.wordpress.com/2012/06/blue.jpg?w=200&h=108&crop=1)
PR Agency Steps Up About Wal-Mart Blogging
We emailed Steve Rubel, a PR blog maven who recently was hired by Edelman, the same PR agency handling the Wal-Mart blog apparatchik. We asked him what he thought of the Wal-Mart blog affair. He passed our email along to Marshall at Blue World Wide, the advertising division of Edelman, who wrote us a nice note…after the jump.
Source Email From Wal-Mart’s Blogtrusion
Here’s an email Mark Thomas, an economics blogger, received from Wal-Mart via an employee of Edelman.
![Walmart Loves Blogging](../../../../consumermediallc.files.wordpress.com/2012/06/walmartbeast.jpg?w=200&h=184&crop=1)
Walmart Loves Blogging
Walmart is drawing bloggers into the fold to help burnish its tarnished image.