Speaking of the Walmart/Edelman scandal, there’s a Q&A session with Steve Rubel, senior vice president at Edelman, up at the Washington Post. On one hand, as is the rule-of-greasy-thumb for PR double-speak, most of it seems eminently reasonable and level-headed. In fact, a good amount of it we agree with. But there’s a couple of pearls of wisdom that have tumbled from Rubel’s snout that betray the usual slimy patronization of consumers by executives that gets The Consumerist shouting “Spoon!”
steve rubel
PR Agency Steps Up About Wal-Mart Blogging
By 3.8.06
We emailed Steve Rubel, a PR blog maven who recently was hired by Edelman, the same PR agency handling the Wal-Mart blog apparatchik. We asked him what he thought of the Wal-Mart blog affair. He passed our email along to Marshall at Blue World Wide, the advertising division of Edelman, who wrote us a nice note…after the jump.
