Blockbuster may soon levy a $4-$6 surcharge for Total Access. By allowing DVDs to be exchanged as free in-store rentals, Total Access dangles a potential workout before couch-potatoes who would otherwise return DVDs exclusively by mail. Blockbuster is quietly circulating a survey to gauge potential outrage to a price hike.
One of the ideas is to offer Mail-Only plans, which would allow members to receive and return DVDs only by mail, without the option to return them at a Blockbuster store and exchange them for free in-store DVDs.