California is in the middle of a long drought right now, with state officials asking everyone to pitch in and do their best to conserve water. But that’s a bit tricky for the state’s denim industry, which produces about 75% of the “premium” jeans sold worldwide. Because getting that expensive, distressed vintage look is all about washing… and washing again, and again. With water, of course, which is in short supply. [More]
dry times
California’s Denim Industry Trying To Get That Distressed Look Without Using Water During Drought
By 4.10.15
City Officer Discovers Woman's Home Hasn't Had Water For Six Years
By 3.2.12
A woman in Fort Worth couldn’t handle her expensive water bills or fix the leak that was causing them, so she simply turned her water off. And then she left it off, for six years, using jugs of water collected from elsewhere and bathing at her daughter’s home. [More]
