After years of trying to beat each other by selling more expensive, fancier, gel-filled, battery-powered, car-washing, lost-key-finding razors, Schick and Gillette are now duking it out in the more affordable realm of subscription blade plans. Not only is Schick now selling its own blades by mail; it’s selling blades that fit on Gillette’s handles but cost less. [More]
dollar shave club
Gillette Lowers Prices By 20%, Hopes Customers Come Back
By 4.4.17
The razor brand Gillette wants its market share back. The company, part of the Procter & Gamble consumer goods conglomerate, isn’t fighting years of falling sales by adding blades and features to its razors for once. It’s cutting prices by as much as 20%. [More]
Unilever Buys Dollar Shave Club For $1 Billion In Cash
By 7.20.16
In an effort to gain a foothold in the $3 billion razor market, Unilever has purchased monthly razor subscription service Dollar Shave Club for one billion razors. Excuse me, I meant to say, in a deal worth $1 billion. [More]
Dollar Shave Club Files Countersuit Against Gillette In Patent Fight
By 2.17.16
Two months after Gillette sued Dollar Shave Club, claiming the competitor had violated its intellectual property, the subscription razor service has filed a countersuit, saying it hasn’t infringed on any of its rival’s patents.
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Gillette Suing Dollar Shave Club Claiming Razor Subscription Service Infringes On Its Patents
By 12.17.15
With all those lumbersexuals and their bushy beards taking a big cut out of the razor business, it’s no surprise that competition is fierce. In an effort to protect its slice of the market, Gillette is suing online subscription razor service Dollar Shave Club for violation of intellectual property. [More]
Dollar Shave Club Turns To The Other Cheeks With New Butt-Wipe Memberships
By 6.4.13
For those unfamiliar with Dollar Shave Club, it’s a young whippersnapper of a company that’s been cleaning up in the U.S. razor market since its debut about a year ago. Its business plan includes various tiers of membership packages, with subscribers receiving packages of razors every month. The company is now turning to your other cheeks with the introduction of One Wipe Charlies which yes, are wipes for your butt. [More]
Dollar Shave Club Replaces Lost Handle, No Questions Asked, Wins Customer Over
By 11.16.12
Consumerist reader Mark signed up for Dollar Shave Club after catching the razor subscription service’s ad that devoured the Internet earlier this year. Since then he’s been satisfied with his decision, but it’s how the company responded to his minor problem that has Mark saying he’s sticking with the service forever. [More]
Dollar Shave Club Lures Customers With Cheap Razors & Cheeky Ad
By 3.8.12
We get it — the YouTube ad for Dollar Shave Club is sweeping the Internets, popping up on the Facebook page of everyone you know. While it’s not the absolute funniest or most original ad of its ilk (remember the Old Spice Guy’s continuous shot thing?), it’s causing quite a stir. Oh and yes, you can actually get razors for a dollar(ish) every month. [More]
