We’ve discussed before how brands should reconsider the use of Twitter as a promotional tool, since the combination of employees signed in to the wrong account, thoughtless jumping on bandwagons, and followers who know how to take screen shots has damaged a lot of brands. Today’s devastating example of why you should look before employing a hashtag comes from frozen pizza brand DiGiorno, which wandered into a serious Twitter conversation about domestic violence. [More]
digiorno
Frozen Pizza With Cookie Layer Is What Pizza Hut Only Aspires To
By 8.5.14
Sure, Pizza Hut thinks it’s being all revolutionary with its cookie pizzas, and infinite variations on stuffed crusts but the chain isn’t taking things nearly far enough. Have they tried putting an entire cookie pizza layer on top of a pizza? They have not. Yet. One brave man, Michael J. Hudson, has tried such a feat. The result looks horrifying. And amazing. And horrifying. [More]
DiGiorno Thinks We Want To Design Our Own Frozen Pizzas
By 4.16.14
I always thought that the point of frozen pizzas was that you could shove them in the oven and chomp on pizza with a minimum of effort and spending, without having to leave the house. Yet DiGiorno thinks that Americans are up for expending more effort in our frozen pizza consumption, not less. Their new product has modular toppings. [More]
DiGiorno And California Pizza Kitchen Pizzas Recalled Because Plastic Fragments Are Not Desired Toppings
By 5.3.13
People will eat just about anything on a piece of flattened bread and call it a pizza, but most of us draw the line at small plastic fragments. That’s why the Nestlé Pizza Company has issued a recall for some frozen pizzas made under the DiGiorno and California Pizza Kitchen labels. [More]
DiGiorno’s Pizza And Cookies Combo Is Watershed Moment In American Obesity
By 1.26.11 — Updated: 8.5.14
DiGiorno is rolling out a new combo box that includes both frozen pizza and a batch of Toll House chocolate chip cookie dough. While you heat up your pizza, why not also make a side of cookies? The only thing this is missing is a side of lard dipping sauce. Yes, you would dip both products in it. [More]
