Are you a fan of the GTD personal productivity system? Well if you like “Getting Things Done,” here’s GFD, Getting Finances Done, which shows you how to map David Allen’s same principals to managing your personal finance and achieving your financial goals. [More]
david allen
Irrational Humans Trying To Be Rational Buyers
By 11.2.07
I was listening to one of personal productivity maven’ David Allen’s teleseminars and he said something incisive about the impulse to buy fancy stuff. People think they want to buy a sports car, Allen said, but maybe what they really want is the sense of freedom they think a sports car will give them. Advertisers understand this and use it to get you to buy stuff. It’s the principle of “selling the sizzle, not the steak.”
