Sometime next year, Walgreen will introduce kiosks where customers can select and purchase movies—mostly older ones that aren’t as frequently stocked in stores—and have them burned onto DVDs while they wait (for about 15 minutes). Although the idea seems like one that someone should have had years ago, it wasn’t a commercial possibility until last month, when the organization responsible for licensing CSS—the widespread copy restriction software that’s coded into pretty much every Hollywood DVD release—expanded its licensing structure to make room for business models like this one.
