Marketers are having a lot of fun with the idea of Leap Day, which is nice: it’s a fun non-holiday that everyone who uses the Gregorian calendar can appreciate, but that a marketer didn’t have to invent. One promotion at Hotels.com seems like a nice idea –– in a virtual drawing, customers can choose a coupon worth up to 29% off their total hotel bill –– but the key question is, which hotel? [More]
