Last weekend, a story hit the Internet about the current fears of Kmart employees that they’re being asked to move all stock to the sales floor because the company is in slow-motion liquidation. The communications staff at Kmart’s parent company, Sears Holdings, realized that they had to do something when news outlets began sending them questons about the employees’ accounts. Maybe they also needed to communicate a little better with store employees. [More]
corporate communications
Kraft's Amusing Capri Sun Mold FAQ
By 6.16.10
Last week we told you how Melissa found a giant scary mold in her Capri Sun juice pouch. After she posted pictures on her Facebook, sections of the internet went totally apesh*t. This is probably because the mold looked like a giant horse eyeball and Kraft’s initially slow response only fueled the flames of hysteria. As part of getting up to speed, Kraft even put up a whole FAQ devoted specifically to this one issue. Between its lines, though, you can read their frustration with the blowup. Their answer to the last question “What kind of mold is it?” is both honest and funny: [More]
Fee Increase Letter Covered In Gobblydegook
By 7.10.06
In speaking of the battle over the nature of language, Russ Rymer said, “Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians.”
