If you’ve taken a trip down the soda (pop, Coke, soft drink) aisle at your local supermarket in the last year you’ve probably noticed an increase of miniature cans being shilled by beverage makers. Although the diminutive cans might look like a novelty, they’re actually Pepsi and Coke’s revenue-producing answer to American’s latest health kick. [More]
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Coke Charging Twice The Price Of Normal Milk For Fancy Milk: Claims It Tastes Better, Is More Nutritious
By 11.25.14
Milk. It’s what you put in cereal and eat with cookies. But would you pay twice the price you shell out now for a regular pint of milk for a so-called “premium” dairy beverage? Coca-Cola is willing to bet shoppers will be wooed by its new Fairlife milk, saying its new product tastes better and is more nutritious than regular milk. [More]
Coke Reverses 10 Years Of Sagging Sales By Slapping Names On Bottles
By 9.26.14
To quote Stephen Sondheim, you’ve gotta get a gimmick if you want to get ahead. Just ask the folks at Coca-Cola who managed to briefly reverse a decade-long trend of declining Coke sales simply by slapping various people’s names on their bottles and cans. [More]
Coca-Cola Putting WiFi Hotspots In Soda Machines (But Not In The U.S.)
By 9.25.14
In an effort to both bring WiFi to underserved areas and market its product to consumers, Coca-Cola South Africa is installing soda machines that also double as WiFi hotspots. [More]
Coca-Cola, Pepsi And Dr Pepper Create Unholy Alliance To Cut Consumers’ Sugary Drink Calories
By 9.23.14
The crusade to end – or at the very least reduce – consumers’ love affair with sugary soft drinks received a huge boost Tuesday from the very companies that make the libations. Coca-Cola, PepsiCo and the Dr Pepper Snapple Group pledged today to substantially cut their contributions to the calories Americans consume. [More]
Got $250? You Could Be Guzzling Surge On Friday
By 9.17.14
“I really hope we don’t see [cases] being flipped for $200 on eBay,” I mused in the comments of our post on the resurgence of Coca-Cola’s high-caffeine, carbo-loaded high-caffeine citrus soft drink from the ’90s, Surge. I don’t know what I was thinking. Now that cases of Surge have shipped out, early buyers are ready to flip their cases instead of guzzling them. [More]
Walmart Settles Allegations It Charged New Yorkers Too Much For Coca-Cola Products
By 9.16.14
Overcharging customers $0.50 might not seem like a huge deal, but when the lower price was circulated in an advertisement, well, that constitutes false advertising. Such was the case for Walmart stores in New York recently. [More]
Limited Re-Release Of Coca-Cola’s Surge Sells Out Within Hours On Amazon
By 9.15.14
Do you remember Surge? Caffeine addicts of a certain age will know exactly what we’re referring to, but younger readers may only know the product’s name from online campaigns to bring it back. Now that the product’s biggest fans are young adults with disposable income and credit cards, Coca-Cola has brought the beverage back into production, sold exclusively on Amazon. The first batch sold out within hours. [More]
Tweet A Coke To Your Friends, If They Were Going To The Movies Anyway
By 7.28.14
Do you want to give your movie-loving friend a gift, but not a really good gift? Thanks to a partnership between Coke, Twitter, and Regal Cinemas, you can tweet a Coke-branded beverage to a friend… or to a random stranger, if that’s what you’re into. Why? So someone would write an article about it, I guess. [More]
The Inside Of A Coke Freestyle Machine Looks Like A Complicated Inkjet Printer
By 6.25.14
Here at Consumerist, we enjoy the Coke Freestyle soda machine, because if we’re going to drink one or two soft drinks per month, by gosh at least one of them should be strawberry-peach Sprite. Yet we never wondered what’s inside the machine, other than magic. Until now. [More]
Stevia-Sweetened “Coca-Cola Life” Will Bring Its Silly Name To U.S. Shelves This Fall
By 6.13.14
The race to launch a mid-calorie soda that appeals to a wide audience continues, as does the trend of giving these new drinks stupid, stupid names. Following in the footsteps of Pepsi Next and Dr. Pepper TEN, the Coke folks are reportedly bring Stevia-sweetened Coca-Cola Life stateside in the coming months. [More]
Supreme Court: POM Wonderful Can Go Ahead And Sue Coca-Cola Over Lack Of Pomegranates In Its Juice
By 6.12.14
POM Wonderful snagged a legal win today in one of its two ongoing cases: The U.S. Supreme Court sided with the juice maker in its decision, which said that POM can proceed with a lawsuit alleging that the label on Coca-Cola’s “Pomegranate Blueberry” is misleading because most of the drink is actually made of grape and apple juice. [More]
Coke Ad Suggests Maybe You Should Pay For That 140-Calorie Soda With Some Exercise
By 6.6.14
Either Coca-Cola is crazy like a fox or just the kind of crazy that means showing people exactly how long they’ll have to exercise in order to work off the calories in a 16-ounce can of Coke. Speficically, its new campaign points out that it takes the average person 23 minutes of cycling to “pay” for those 140 calories, at which point a Rube Goldeberg-esque device will deliver the goods. [More]
Diet Sodas Better For Weight Loss Than Water, Concludes Study Paid For By Soda Industry
By 5.27.14
There’s a widely held belief among fitness and health experts that people who truly want to lose weight and keep it off should replace diet sodas and other artificially sweetened beverages with nature’s no-calorie drink: water. You know who stands to lose a lot of money from people believing that? The same industry that funded a new study that concluded that diet drinks are better for weight loss than water. [More]
Coke, Pepsi Now Removing Brominated Vegetable Oil From All Drinks (Yes, Even Mountain Dew)
By 5.6.14
Yesterday, Coca-Cola made news when it confirmed that it was phasing out the use of brominated vegetable oil (BVO), a food additive that is banned in other parts of the world, in Powerade. Last night, both Coke and Pepsi announced they would be getting rid of the controversial ingredient in all remaining drinks — including Mountain Dew. [More]
POM Wonderful Tries Again To Convince Court Its Ads Aren’t Misleading
By 5.2.14
For the last few years, the Federal Trade Commission has repeatedly spanked the makers of POM Wonderful beverages for making unsubstantiated advertising claims about the health benefits of its pomegranate juice products. But today in a federal appeals court, POM argued that the FTC went too far in regulating the ads in question. [More]
Definitely Don’t Print Out These Fake Labels And Put Them On Real Products
By 4.28.14
As Coca-Cola recently argued before the Supreme Court, you should be able to call your product anything you want so long as it embodies the essential character of that product… even if that means calling a beverage “pomegranate” juice when an entire bottle contains barely an eye-dropper’s worth of that ingredient. So what’s good for the goose is good for the consumer, right? [More]
