Click Of The Button

Google has finally made good on those reports that it would simplify the smartphone shopping experience by allowing users to simply hit a “buy button” to complete a transaction straight from sponsored search results, rather than toggling between retailer websites. Today, the company announced it is officially testing what it calls Purchases. [More]

Searching for and buying a product with your smartphone is about to get a bit easier. Google is reportedly just weeks away from adding a “buy” button to mobile search results, a move that will increase the company’s rivalry with other online marketplaces such as eBay and Amazon. [More]