Theoretically, the coupons that print out for you at the grocery checkout are carefully targeted to you based on your buying habits over time, or on the products in your cart on that particular day. Which is why one reader of Passive-Aggressive Notes was just a bit insulted when she purchased a single pint of Ben & Jerry’s and some chocolate chips (for a baking project, she swears) and the machine spat out this Slim-Fast coupon.
If you’re worried that grocery store loyalty and discount cards let retailers amass a detailed profile of you and use your buying habits for marketing purposes….don’t worry. Safeway, at least, doesn’t actually seem to be paying attention. That’s the conclusion you can draw from the coupon that Steve says printed out during his shopping trip for his Passover seder.