For Carl’s Jr., selling food has long meant selling sex, with ads featuring women in skimpy bikinis and cutoff shorts chowing down on juicy burgers. The chain has decided to go with a more direct approach, and will now focus on using actual burgers to sell burgers. What a novel idea. [More]
Do Carl’s Jr. restaurants prevent managers from moving between locations owned by different franchisees to keep wages artificially low and to prevent restaurants from competing against each other for the best employees? That’s what one current and one former employee allege in a lawsuit against the fast food chain, calling the policy unfair to those managers. [More]
Years ago, the hot trend in fast food was dollar menus. As 2016 begins, the new hotness is $4 meal deals, or other packages that offer good value and get new and old customers in the door, but also require them to pay more than a buck total for their meal. Now Carl’s Jr. and Hardee’s, the bicoastal power couple of chain fast food, are putting out their own version of a $4 meal that’s… pretty much the same as everyone else’s. [More]
Here’s Why You Can’t Expect Fast Food Restaurants To Hand Over A Sweepstakes Game Piece Without Purchase
Whenever you read the fine print on a sweepstakes promotion, or hear it read quickly during a commercial, the terms “no purchase required” might stand out. While it might sound like an easy way to get a chance to win something without spending a dime, it’s a little bit more complicated than walking into a fast food restaurant and demanding a game piece.
Does a fast food chain by any other name smell as… burger-like? Even though Carl’s Jr. and Hardee’s now share (almost) the same menu, the same graphic design elements in their branding, and the same parent company, they still retain their original names and there is virtually no geographic overlap of the two brands. While the only significant difference between Carl’s Jr. and Hardee’s might be their names, for more than 30 years the two companies were worlds apart. [More]
Hardee’s/Carl’s Jr. Slaps A Hot Dog & Potato Chips On A Cheeseburger, Calls It “Most American Thickburger”
When it comes to stacking meat-upon-meat, pretty much nothing surprises us these days. So a hot dog on a hamburger? Pretty much inevitable (see: bacon on hamburgers). Adding potato chips? Sure, why not get it all done with at once. That’s the lineup for the Carl’s Jr./Hardee’s upcoming Most American Thickburger.
Now that we know where all the bars are (hey, Wisconsin), where’s an American supposed to get a burger after a few beers? It’s back to the maps, with this handy illustration of which of the seven major burger chains is closest, depending on where you live. Mmm, crunching numbers. [via FlowingData.com]
That cackling you hear in the distance? Those are all the 13-year-old boys telling each other to try a big bite of these “Bisnuts.” Because yes, that is what Carl’s Jr. is calling its test of a biscuit-donut frankenfood. Bisnuts. [More]
I consider mashed potatoes to be a major food group, but had never thought of them as a fast-food burger topping. It makes a lot more sense than putting fries on a burger, though, and Carl’s Jr. is forging ahead with this beautiful idea in some test markets. [More]
As if a dripping Paris Hilton weren’t enough slut factor, Carl’s Jr. has gone the extra six inches to ensure they emphasize the service in their customer service “hot” lines.