With TV viewers increasingly turning to streaming services or fast-forwarding through commercials on their DVR, product placement is hotter than ever. Reality show contestants have to carry around a company’s mascot for an entire episode; there’s an entire show coming that’s just an ad for an app (it rhymes with “blazzam”). But did a classic soap opera cross the line when a character becomes sick with a rare disease and the show’s partner just happens to make a drug that can treat her ailment? [More]
cancer drugs
FDA Green Lights Imports Of Cancer Drugs To Ease Shortages
By 2.22.12
Of all the agonies that confront cancer patients, an unnecessary shortage of drugs they need must be among the more frustrating. The Food and Drug Administration is showing some compassion for the sick by easing import rules for two crucial cancer drugs in order to bulk up supply. [More]
