Yesterday, Coca-Cola made news when it confirmed that it was phasing out the use of brominated vegetable oil (BVO), a food additive that is banned in other parts of the world, in Powerade. Last night, both Coke and Pepsi announced they would be getting rid of the controversial ingredient in all remaining drinks — including Mountain Dew. [More]
BVO
Coke, Pepsi Now Removing Brominated Vegetable Oil From All Drinks (Yes, Even Mountain Dew)
By 5.6.14
Gatorade Removing Controversial Ingredient But Denies It’s Because Of Teen’s Campaign
By 1.25.13
A few weeks after a 15-year-old started an online petition to tell Gatorade to get rid of brominated vegetable oil, an ingredient linked to flame retardants, its parent company PepsiCo says it’s pulling the controversial ingredient from the sports drink. But not because of that petition, says the company. Nope, because of everyone else who was complaining. [More]
Petition Claims Ingredient In Gatorade Is A Flame Retardant, Unsafe For Consumption
By 11.30.12
Gatorade is under fire from a new consumer petition claiming that the company’s beverage contains an unhealthy ingredient, brominated vegetable oil (or BVO), that was developed as a flame retardant. Opponents of the emulsifier, which is used to suspend citric oils in beverages, says it poses health risks like reduced fertility and early-onset puberty. Gatorade says the levels of BVO it uses are totally safe. [More]
