Crack open a Butterfinger bar and you’ll find a core that uses food dyes like Red 40 and Yellow 5 to get that distinctive orange hue. While these and other artificial ingredients are certified by the FDA for use in food, a growing number of consumers are looking for products with more natural ingredients. That’s why Nestlé USA has pledged to remove artificial flavors and colors from all of its chocolate items by the end of the year. [More]
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Butterfinger Challenging Reese’s Stranglehold On The Peanut Butter Cup Industry
By 12.30.13
When you think of peanut butter cups, you’re probably picturing a Reese’s version of the candy because really, the brand has got quite a lock on the candy in our collective consciousness. But lo, behold! A challenger is nigh and its name is Butterfinger. [More]
VIDEO: Sir Mix-A-Lot Likes Big Butterfingers
By 4.23.10
Butterfinger’s mystifying new Butterfinger Defense League marketing campaign now has a theme song. Based on “Baby Got Back.” Performed by Sir Mix-A-Lot. Of course there is a (slightly NSFW) video. [More]
Follow The Finger. Actually, Don’t.
By 3.23.06
The Butterfinger — chocolate, peanut butter monolith otherwise known as the “Instant Cavity” bar — has started an innovative new advertising campaign in which the association between the Butterfinger and sticking one’s finger up one’s butt is indelibly etched into the minds of customers forever.
