Sales of Bud Light are down, probably because of the recession, but we hope it’s because of the aggressively annoying “Drinkability” campaign. In any case, AB has decided to roll out more than 15 new “Drinkability” commercials in the coming weeks, according to the Wall Street Journal.
budweiser
Maryland Comptroller Unveils "Real Taxpayers Of Genius"
By 2.9.09
Anheuser-Busch Thinks "Free Beer" Has "Pretty Limited Appeal"
By 1.6.09
No more free beer at Busch theme parks. Anheuser-Busch InBev, the world’s largest brewer, will no longer offer free beer at its theme parks, which include Busch Gardens and SeaWorld, due to the “limited appeal” of free beer.
Budweiser Sold To The Maker Of Stella Artois, Becks
By 7.14.08
It seems that $70 a share was enough for Anheuser-Busch — the brewer agreed to sell itself to Belgian beer giant InBev over the weekend. The new company will be called Anheuser-Busch InBev, and its board will have room for two former A-B executives, including A-B CEO, August A. Busch IV.
Anheuser-Busch Rejects Foreign Takeover Bid
By 6.27.08
Anheuser-Busch says that is going to fight a takeover bid by Belgian brewer InBev by cutting staff and finding savings of over $1 billion, the St. Louis-based brewer announced today. They also plan to increase profits and repurchase stock.
America's Most And Least Admired Products And Services: Budweiser Is Good, Coors Is Not
By 5.28.08
Each year Fortune magazine does a survey to determine America’s most admired companies. We took a look at their data and found the top 10 most admired companies for the quality of their products and services. We also found the least admired.
Keg Fraud: Busted For Puting Pricier Brand Labels On Cheaper Beer
By 5.23.08
If you bought a keg in Greensboro, NC you might have gotten some crappy beer with a more expensive label, says the News-Record. David Edward Essa, 34, and Robert Christopher Martin, 35 are charged with three counts of the delightful-sounding felony “obtaining money by false pretenses,” after placing more expensive brand names on cheaper beer.
Important Beer News: Miller Will Merge With Coors
By 12.21.07
The venture was originally announced Oct. 9. Miller Brewing Co. and Molson Coors Inc. proposed the deal as a way to sell more Coors Light, Miller Lite and Miller Genuine Draft in the United States. The operation would target No. 1 Anheuser-Busch Cos. (NYSE:BUD) , which has nearly 50 percent of the market with products such as Budweiser, Michelob and Bud Light.
King of Jews, King of Brews
By 7.13.06
He walked on water, He cured the festering and the blind, He turned water into wine. But after a hard day on the cross, even the King of Kings needed a frosty cold one. But two thousand years later, theologians still wrestle with a truly massive question: what would Jesus drink?
Beer Half-Life Debunked As Coors Light Propaganda
By 2.7.06
Last week, we posted about the obscure hieroglyphics scrawled on the bottom of each beer bottle, marking its expiration date for shopkeepers who know the code but hiding it from consumers looking for the freshest pint possible. Even when we posted it, we were a bit confused about the story: doesn’t some beer actually have a legible expiration date printed on the label? And that article was definitely the first time we’d ever heard that all beer had a clearly defined shelf-life, equal to the shelf-life of all other brews.
