Have you been counting the days until Burger King’s terribly creepy “King” mascot re-appeared in the brand’s ads? It seems unlikely that any potential customers missed the King, and he’s possibly been slumming behind the counter of a Taco Bell since his spots stopped airing in 2011. Here’s your warning: the King is coming back to your television. Sorry. [More]
brand mascots
Study: Creepy Cereal Box Characters Are Trying To Make Eye Contact With Children
By 4.2.14
It’s not just the wacky, colorful cereal commercials that are aimed at convincing children they must eat Frosted Flakes or Cocoa Puffs, a new study says the boxes themselves are designed to commune directly with kids’ souls. And what is the window to the soul? The eyes. The characters are making eye contact with kids. [More]
