From NFL sidelines to product placement in various movies and TV shows, Microsoft has been making a huge marketing push to get its Surface tablets in the hands of people you see on TV. But what’s that distinctive-looking Surface stand actually propping up? In the case of CNN, it’s probably an iPad. [More]
When you catch your significant other flirting with someone who is distinctly insignificant by way of “Who the heck is that person you’re talking to and why did you feel the need to laugh so coquettishly?” it’s a very bad thing. But when it comes to brand loyalty, one study says the more you flirt with a company aside from your current steady, the closer ties you form with your favorite. [More]
What would happen if one of your favorite products changed the feature that made it your favorite in the first place? That’s the frustration that users of Pine-Sol face now that the company has changed the product’s fragrance. The company blames a pine oil shortage and promises to offer the original scent online. [More]
If there’s anything we want from our products and the brands that provide them, it’s love, true love. Well, maybe not quite that level, but according to the most recent Brand Keys Loyalty Leaders List, we consumers are craving an emotional connection to brands. And when they fill that special place in our hearts, they earn our loyalty. [More]
Eying light coffee drinkers who don’t want to brew entire pots in the morning or lug themselves out to coffee shops to get their fixes, Starbucks will sell coffee and tea in single-cup Keurig capsules starting in November. The coffee giant aims to place the packets in all manner of marketplaces, including food, drug stores and department stores.
Some people have near-unshakable allegiances to particular brands, and the commitment tends to have little to do with a product’s quality or even a company’s customer service.
I don’t know about you, but when I go to a diner and the ketchup on the table isn’t my brand — it rhymes with “Heinz” — or if it’s something calling itself “catsup,” I know I won’t be ordering anything that requires that particular condiment. The same goes true for mayonnaise: Nothing with the word “miracle” in the title is getting anywhere near my taste buds.