Some people have near-unshakable allegiances to particular brands, and the commitment tends to have little to do with a product’s quality or even a company’s customer service.

In a post on Fabulously Broke in the City, the author admits her devotion to Starbucks, despite what she sees as the stereotype of its customers as “too-rich yuppies who wear power suits, are always on their smartphones and have too much money to burn to pay for such overpriced, gourmet coffee.”

Which brands do you find yourself irrationally drawn to and defending in the face of reason?

Brand Loyalty and The People Who Identify with One or the Other [Fabulously Broke in the City]

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