blonde lager

(Guinness)

Guinness Thinks Light Beers Have More Fun, Goes Blonde In America

After studying Americans very closely, the Irish have apparently decided that in order to fit in around the beer cooler, you’ve gotta go blonde. Whether or not that’s actually true (it isn’t), Guinness is now offering a new blonde “American Lager” in the states, presumably after meetings its stylist and getting convinced a big change is just what it needs. [More]