After studying Americans very closely, the Irish have apparently decided that in order to fit in around the beer cooler, you’ve gotta go blonde. Whether or not that’s actually true (it isn’t), Guinness is now offering a new blonde “American Lager” in the states, presumably after meetings its stylist and getting convinced a big change is just what it needs. [More]
lighten up
Higher Calorie, Higher Alcohol 'Bud Light Platinum' To Start Getting People Drunk In January
By 11.10.11
For those who think their light beer doesn’t have enough calories — or enough alcohol — the folks at Anheuser-Busch InBev think they have the solution: Bud Light Platinum, which only has 8 fewer calories per serving than Budweiser, but is a full percentage point higher on the alcohol by volume scale. [More]
