Would you eat a burger from Chipotle? No, not at Chipotle, but a fast-casual burger restsaurant that uses the same food-sourcing and cooking methods, and has a similar vibe and a GMO-free menu? The company, which also runs pizza and pan-Asian noodle restaurants modeled on its main brand, trademarked the phrase “Better Burger,” which sounds like a nice name for a burger place. [More]
