You know that McDonald’s ad where the fast food chain implies that the best way for a child to get over the loss of a loved one is to scrarf down a square fish patty on a bun? It’s been pulled, for reasons that should be immediately clear if you read that first sentence. [More]
bereavement
McDonald’s Sorry For Using Grieving Child To Sell Filet-O-Fish Sandwiches
By 5.16.17
McDonald’s has apparently given up on the idea of associating its food with even moderately enjoyable moments in life. Instead, the fast food giant decided to go dark — like, really dark — for a recent ad that markets the chain’s fish sandwich as some sort of replacement for a dead father. [More]
Orbitz Refunded Airline Tickets When My Dad Died
By 8.25.10
Samantha had to change her travel plans when her father passed away. Instead of taking a family vacation as planned in November, she had to pay double for tickets to visit immediately and attend the funeral. Knowing she would no longer be able to afford the November vacation, she asked Orbitz to refund the tickets and the company came through. [More]
Continental's Bereavement Fares Showed Us No Sympathy
By 5.7.10
Andy’s sister and her family suffered a relative’s death while traveling and had to stay for the funeral. Continental offered her a costly bereavement fare, telling her to take it or leave it, then hiked the price by $200 when she decided to check around and then buy the tickets. [More]
In Case Of Death, Use Bereavement Fares
By 1.22.07
Death can strike without warning, making it hard to get a good deal on an airline ticket for the funeral. When this happens, ask your airline about a special “bereavement fare.”
