begun the waffle wars have

(Morton Fox)

Restaurants Prep For All-Day Breakfast Battle With McDonald’s

In just a few short weeks, McDonald’s will find out whether its move to offering all-day breakfast was a great idea or a rotten egg, but family restaurant chains that rely on breakfast to make their bottom lines aren’t waiting to find out and are launching promotional assaults to win the hearts (and wallets) of America’s pancakes and sausage eaters. [More]