Yesterday, Apple and Beats Electronics announced that their union is official: Apple will acquire the headphone and streaming-music company for about $3 billion. As the news made headlines, one national brand wanted to nudge its way into the “trending topics” spotlight, and achieved the best current events/brand promotion tweet that we have ever seen. [More]
Beats Electronics
Apple Buys Beats Electronics And Music For $3 Billion In Its Largest Acquisition Yet
By 5.29.14
Listen up, music fans. If you use Beats headphones or listen to Beats streaming music service, there’s a new company in charge of servicing your ears: Apple has confirmed that it’s buying Beats Electronics LLC for $3 billion, which includes both the streaming-music service as well as its headphones business. [More]
Apple Reportedly In Talks To Buy Dr. Dre’s Beats Electronics in $3.2B Deal
By 5.9.14
For the mere price of $3.2 billion Apple looks to be on the verge of its largest acquisition to date. [More]
The Launch Of Beats Music Includes Execution Date For MOG Streaming Service
By 1.21.14
Ask any MOG user what they like best about the streaming music service and you’ll likely hear a rush of praise for its high quality streaming, something that’s very important to the well-trained ear. Those MOGgers are no doubt feeling proactively bereft at the news today that its new owners at Beats Electronics will be shutting down the service on April 15. [More]
