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Heineken Changes TV Ad; No Longer Thinks Of Women As 'Prey'

Heineken Changes TV Ad; No Longer Thinks Of Women As 'Prey'

It looks like Heineken has had second thoughts about one of its currently running TV ads. After months of airing a commercial which describes a woman at a party as “prey,” the company has altered the voice-over on the ad to now refer to her as a “prize.” [More]