We’ve all had that moment when we see a commercial for a new product and think, “Hey, I had that idea first.” Usually you just have to shrug it off and reconcile yourself to the fact that you’re not the first person ever to have that thought before. That’s not sitting well over on Reddit, where users are claiming there’s evidence that Axe ripped off a new commercial for shower gel word for word from a redditor’s post. [More]
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Appearances Aren’t Deceptive: Axe Didn’t Shrink-Ray Hair Products
By 10.23.13
It’s probably sad that we have to go out of our way and celebrate every time that a company redesigns a product’s packaging and doesn’t reduce the amount of product in the package while keeping the same price. Yet it’s a noteworthy enough occurrence that we like to call attention to and praise the companies that aren’t shaving a little or a lot off in the name of cost-cutting. [More]
Axe Billboard Tries To Dismount Old Spice's "I'm On A Horse"
By 10.20.10
Gag-inducing man-spray Axe is fighting back at Old Spice’s recent buzzed about, equestrian-themed campaign with this billboard that says “Axe is for men who’d rather be with a woman than on a horse.” [More]
Sex In A Commercial Is The Equivalent Of A Gambler's Tell
By 12.28.09
Over at Ditchwalk today, Mark Barrett points out that sex in mainstream advertising is a tell. There are two things it immediately communicates: that the product is “indistinguishable from its competition,” and that it is generic. You don’t have to stop appreciating libido-stirring images the next time a sexy ad airs (not that you probably could, anyway). But if you keep Barrett’s advice in mind, you may start noticing that some companies are telling you more about their product than they probably mean to. [More]
Axe Stretches Imagination Until It Snaps Back
By 5.4.06
if you’ve ever wanted your underwear so stretchy it looks like you might have a giant penis, this axe ad, and presumably, these knickers, are for you.
